How do you take a chain of 150 stores and position yourself against the trade giants
(Walgreens and CVS) and the big discounters (Walmart and Target), who have gotten into the prescription business?
Sometimes being smaller means that you can target your messages better. The only advantage that we can have is to out service the competition.
We tried to hit home three points…convenience, service and price.
ConvenienceWe wanted to make sure that a customer did not have to wait long to get a
ServiceOur pharmacists were available to answer questions about the customers' prescriptions. In fact we would help them with other health related questions.
PriceOur stores would match any local competitors' prescription price including the $4 generic plans.
Our pricing would also include the OTC items. Our circulars would have 3 to 5 highly consumable items hot prices. Our regular shelf prices would be better than Walgreens and very competitive with Walmart.