Colorectal Test For Life!

Facts

Colon cancer is the second leading cause of cancer death -- second only to lung cancer. Contrary to popular belief that colon cancer is “a man’s disease”, it is an equal opportunity killer -- women are just as likely as men to develop colon cancer. American Cancer Society statistics indicate there are over 156,00 new cases of colon cancer in the United States each year. About 60,000 individuals die from this disease each year. The risk of colon cancer increases after the age of 40. Individuals with a family history of bowel problems are at a higher risk.

Overview

The EZ DETECT™ Stool Blood Test is the most advanced home test available to detect hidden blood in the stool, one of the primary early warning signals of many health problems. EZ DETECT™ is designed to detect blood in the stool that can be caused by bleeding ulcers, hemorrhoids, polyps, colitis, diverticulitis, fissures or cancer of the colon.

EZ DETECT™ is a simple and sanitary home test requiring no stool handling. The user simply drops a test tissue into the toilet bowl, and if blood is present, a blue-green color will appear within two minutes. The test detects small quantities (2.0 mg. hemoglobin/100 ml water) of occult (hidden) blood in the stool.

We teamed up with a TV station and a health center such as a hospital in a market. On the station's local news, we announced the program and that customers could pick up the test for free at one of our stores. The health organization would have a "hot line" that customers could call if they received a positive result. The health organization would direct the customer to a doctor for the next step.

During the promotion, the station would report how many test that were handed out. And after the promotion they would do follow up stories. This resulted in many people getting early detection. In fact, one of our store employee's life was saved because of the test.