According to data from Wipro Digital Research U. S. shoppers doing the majority of their shopping online, increased from 36% to 79% from 2013 to 2017. Response from this research suggest that this treand will continue into the future. Investing in e-commerce is important to all business, because consumers use all channels at their disposal when researching, selecting and buying products.
Social media and SEO have undoubtedly become more intertwined than anyone could have imaged and more important for your business than ever. We see Facebook pages, Twitter profiles, Pinterest boards, and LinkedIn pages appearing in more and more search results everyday. To have a strong SEO strategy, you'll have to look deeper and start diving into the many missed opportunities for search in social media.
Although designing the right site is key, if you fail to maintain it, you will lose in the search game. With more and more people using the internet as their Yellow Pages, it is important that one shows up as high as possible on searches.
More and more people tend to get their news and other information from social media. This is a great vehicle to stay in touch with your customers and to gain new ones.
With the fact that an advertiser can target their ads to appear online depending on a certain zip code, it has become a viable marketing tool for the local dealer. Google Ad Words can fit any budget. You decide how much you want to spend and your ad will stop when you reach that budget number.
Helpful apps and other e-commerce programs make life easier for customers. In the drug stores we has apps to order your prescription refills and a texting/email programs to let customers know when their prescription was ready. This would save the customer valuable time to take care of other family matters.