Digital Marketing
Improving a business digital marketing strategy can help prevent a small retailer from losing business to their competitors.
According to data from Wipro Digital Research U. S. shoppers doing the majority of their shopping online, increased from 36% to 79% from 2013 to 2017. Response from this research suggest that this treand will continue into the future. Investing in digital marketing is important to all business, because consumers use all channels at their disposal when researching, selecting and buying products.
A Pew Research Center survey of adluts found that about eight out of ten are online shoppers; 79% have made an online purchase, 51% have used their cell phone to buy an item,and 15% have bought something following a link that appeared on a social media site.
Social media and SEO have undoubtedly become more intertwined than anyone could have imaged and more important for your business than ever. We see Facebook pages, Twitter profiles, Pinterest boards, and LinkedIn pages appearing in more and more search results everyday. To have a strong SEO strategy, you'll have to look deeper and start diving into the many missed opportunities for search in social media.
With the changing algorithms used by search engines to rank pages, optimizing your website for search engine has become very difficult. As search engines evolve, it is more and more important to keep your website content fresh and neatly optimized. Keeping your website well-maintained is the basis for any high-ranking website. This means that quick fixes are the answers. Refine your strategy overtime by wise sustainable and proven best practices to get good SEO.
98% of digital consumerrs are social media users. This percantage is even high among the 55-64 age group (94%). People spend on average over 2 hours a day on social networks and messaging...this figure continues to grow. Mobiles are the primary social devise, now holding a 13 percntage point lead over computers. Although staying in touch with friends has been the main reason for social media use, now catching up with the news and entertainment have become just as likely reason for use. Over half of the digital consumers are following brands and social media has become one of the top research channels for their purchasing decisions.
Digital Marketing Works Click to see digital marketing gallery
Although designing the right site is key, if you fail to maintain it, you will lose in the search game. With more and more people using the internet as their Yellow Pages, it is important that small businesses show up as high as possible on searches.
More and more people tend to get their news and other information from social media. This is a great vehicle to stay in touch with your customers and to gain new ones.
With the fact that an advertiser can target their ads to appear online depending on a certain zip code, it has become a viable marketing tool for the local dealer. Google Ad Words can fit any budget. You decide how much you want to spend and your ad will stop when you reach that budget number.
Helpful apps and other e-commerce programs make life easier for customers. In the drug stores we has apps to order your prescription refills and a texting/email programs to let customers know when their prescription was ready. This would save the customer valuable time to take care of other family matters.