Video is now more than television.
Today, consumers viewing habits of television has change rapidly over the years. Television and radio used to be the media that gained you a wide reach. What was useful years ago is no longer as helpful today. More and more people are recording their programs on digital recorders or are streaming them to their devices. The results mean that fewer television spots are being seen.
The internet provides a means to present new technologies quickly and easily.
Today's consumer has access to more information than in any time in history Online videos allow marketers to address the video medium issues quickly and in real time. This can be done with just a few clicks of the mouse, with a good video camera and an inexpensive video editing program. An online video can be up and viewed world-wide within just a few minutes.
Videos are also amazing assets for improved conversion rates. Studies have found that just by including a video on your landing page, you can increase conversion rates by up to 80%, while adding a video to your email can increase you click-through rate by as much as 200-300%. People who watch videos are also 64% more likely to buy a product online.
Video marketing allows companies to quickly develop presentations and have them available to millions of customers. YouTube, Facebook, Twitter, Pinterest, Instagram, Tumbler, etc., provide you with relatively inexpensive ways to present your video spot. Using video can help to capture a site visitor's attention and allow the potential consumer to view the product or service. It also has the effect of keeping the visitor on your site longer. This last point, keeping the visitor on the site longer, is particularly appealing to search engines page rating formulas.
So you can see how videos should be part of your marketing plan. It not only increases conversion rates, but also improves engagement on your website, blog, on social media and even live presentations. It helps you stand out from the crowd.