It's about taking your business to the next level. It's about managing resources, time, and money to take advantage of your strengths and your competitions' weaknesses. The goal is to bring out your best and to show customers that they would be ABSOLUTELY NUTS not to do business with you!Phil Stevenson
As a 25+-year veteran in the retail advertising industry, Phil successfully helped to build and evolve USA Drug (a regional drug chain) into a market leader. Taking existing budgets and programs, he increased reach and frequency of the USA Drug's message. The results were increased prescription counts, increased overall customer counts, and increased sales…all during a time of flat to negative same store sales as the norm in the industry.
It's Not About the Awards, But They Are Nice!
Sometimes I see ads and wonder if the agency who produced it ever had any formal training in advertising, or did these people fall in love with the industry by watching "Mad Men." There are standard objectives that all ads should meet. How many times have you said, "That is a great ad," but you don't remember whose ad it was? Entertainment alone does not make a good ad. A good ad stresses product benefits, arouse curiosity and provide information.
Leo Burnett said, "The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."read more