it's more than just designing!

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Leo Burnett

 

My work

Ike's, creating a living brand

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When creating Ike’s Deep Discount Drug Store, the company sought to give the customer a unique place to shop.  The customer needed to be

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USA Drug

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Issue

How do you take a chain of 150 stores and position yourself against the trade giants (Walgreens and CVS) and the big discounters (Walmart and

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Creative Home Designs

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Issue:

How do you expand your sales in markets that are saturated with your product? In the two markets we were either number one or two with little

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Chez Orleans

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A Tampa, FL antique store had a web site that was built by a person who was interested in trying to show the bells and whistles that she could

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Logo and icon designs

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Logos and icons are commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization.

T-shirt designs

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From time t time I have designed t-shirts. Some were for fun for foootball and basketball games. Others were used for teams that were part of a charitable function...like Race For The Cure.

Back-to School

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There are seasons in whick you must pull everything together to make a statement. Back-to-school was one which we tied the circular, in-store and the television together to gain a layering effect which helped in recall.

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Gift Guide Catalog

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In order to get alarger sales during the Christmas season, we started importing small trinkets from China. We would mix those items with some of our regular lines and created a gift guide. The results were incrases in sales and profits for the season.