The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.Leo Burnett
When creating Ike’s Deep Discount Drug Store, the company sought to give the customer a unique place to shop. The customer needed to be
In order to get alarger sales during the Christmas season, we started importing small trinkets from China. We would mix those items with some of our regular lines and created a gift guide. The results were incrases in sales and profits for the season.