The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Leo Burnett
When creating Ike’s Deep Discount Drug Store, the company sought to give the customer a unique place to shop. The customer needed to be
How do you take a chain of 150 stores and position yourself against the trade giants (Walgreens and CVS) and the big discounters (Walmart and
How do you expand your sales in markets that are saturated with your product? In the two markets we were either number one or two with little
A Tampa, FL antique store had a web site that was built by a person who was interested in trying to show the bells and whistles that she could
Logos and icons are commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization.
From time t time I have designed t-shirts. Some were for fun for foootball and basketball games. Others were used for teams that were part of a charitable function...like Race For The Cure.
There are seasons in whick you must pull everything together to make a statement. Back-to-school was one which we tied the circular, in-store and the television together to gain a layering effect which helped in recall.
Click to see One of the Gift Guides
In order to get a larger sales during the Christmas season, we imported small trinkets from China. We would mix those items with some of our regular lines and created a gift guide. The results were incrases in sales and profits for the season.