Guerrilla Marketing

Guerrilla marketing is a strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Inspired by the conventional tactics of guerrilla warfare, guerilla marketing relies heavily on unconventional marketing strategies, high energy, and imagination. The plan is to take the consumer by surprise and make an indelible impression to create a large amount of social buzz. Due to the fact that most guerrilla marketing campaigns strive to hit the consumer at a more personal and memorable level. This creates a far more valuable impression compare to traditional forms of marketing.

Marketing programs developed

Ask The Pharmacist!

When creating Ike’s Deep Discount Drug Store, the company sought to give the customer a unique place to shop.  The customer needed to be

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Prescription Drug Take Back Days!

Problem

A problem was arising where teenagers were taking the pills of old prescriptions from mom, dad, and grandparents. They were having pill parties with each other taking the pills. The state of Arkansas was in the

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Colorectal Test For Life!

Facts

Colon cancer is the second leading cause of cancer death -- second only to lung cancer. Contrary to popular belief that colon cancer is “a man’s disease”, it is an equal opportunity killer -- women are just as likely as

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Severe Weather Radio

Facts

Each year, about a thousand tornadoes touch down in the United States, far more than any other country.

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