Inspired by the conventional tactics of guerrilla warfare, guerilla marketing relies heavily on unconventional marketing strategies, high energy, and imagination. The plan is to take the consumer by surprise and make an indelible impression to create a large amount of social buzz. Due to the fact that most guerrilla marketing campaigns strive to hit the consumer at a more personal and memorable level. This creates a far more valuable impression compare to traditional forms of marketing.
When creating Ike’s Deep Discount Drug Store, the company sought to give the customer a unique place to shop. The customer needed to be